We use technologies to improve our website by analysing user behaviour and user data. This data includes, but is not limited to, IP addresses, time and date of access to our site, device-ID of mobile devices (e.g. MAC address), cookie-ID as well as technical information regarding your device, such as browser and operating system. Such data will be handled exclusively pseudonymous, thus, identifying you directly is not possible. We further use such data for marketing and retargeting purposes.
You can opt-out of data processings for analytics and marketing purposes using the opt-out function of the relevant cookie provided below. Alternatively, you can exercise your objection by making the appropriate settings on http://preferences-mgr.truste.com/, a page that provides bundled possibilities for advertisers to object. The TRUSTe, Inc, 835 Market Street, San Francisco, CA 94103-1905, USA ("TRUSTe") Web site allows opt-out cookies to disable all ads at once or alternatively to set preferences for each provider individually. Please note that after deleting all cookies in your browser or later use of another browser and/or profile, an opt-out cookie must be set again.
On our website, we use the following cookies:
As already explained above, you can use your browser settings to prevent the acceptance and storage of new cookies. Should you disagree with the analysis of your use of our website you can also deactivate Google Analytics and thus declare your objection to the collection and processing of the respective data. To do this, please download and install the browser plugin that Google provides for this purpose. The plugin is available here.
Once the plugin has been installed, it will prevent the recollection of the data related to your use of our website that has been generated by the cookie (including your IP address).
Google Adwords Conversion Tracker
You can configure your browser to reject cookies, as shown above, or you can deactivate personalized advertisments in Google settings by clicking here.
Google Double Click
The following table gives an overview over DoubleClick functionality we use
Bid Manager enables users to create campaigns and set bids on ad-spaces online (e.g. a banner). Reporting features enable users to evaluate the success of their campaign.
Floodlight enables users to track multiple visits from the same browser using a cookie and is used for conversion tracking purposes.
Ad Exchange is a marketplace for ad-spaces online (e.g. a banner), where marketeers can purchase targets and optimize their campaigns.
Google Dynamic Remarketing
If you use a Google Account, depending on the settings in your Google Account, Google may link your Google web and App browsing history to your Google Account and use information from your Google Account to personalize ads. If you don't want this association with your Google Account, you'll need to log out of Google before you can access our contact page.
As described above, you can configure your browser to reject cookies, or you can prevent the collection of data generated by the cookies and related to your use of this website and the processing of this data by Google by accessing the Google Advertising Settings and setting the personalization buttons to "Off". Alternatively, you can opt out of processing by visiting theTRUSTe Web site mentioned above and clicking the Google Opt-out button.
Google Tag Manager
Social media plug-ins
On certain pages of the Site we may implement so-called “social media” plug-ins, in particular Facebook’s “like” button, Google’s “+1” button and Twitter’s Twitter buttons. When you visit a page that displays one or more of such buttons, your browser will establish a direct connection to the relevant social media server and load the button from there. At the same time the provider of the social media service will know that the relevant page on the Site has been visited.
We have no influence on the data that any such social media provider collects on the basis of the buttons. According to the available information, however, if you do not click on the respective buttons, none of your personal data will be collected and stored unless you have logged onto to your social media account. In that case, certain user data (including your IP address at the time) may be collected and linked to the account information already present at the social media service. If you wish to prevent this, please log out of your social media accounts before visiting the Site.
In addition, clicking a button may also lead to a collection of certain data, such as your IP address. Social media providers such as Facebook, Google or Twitter may set cookies as well, unless you have disabled the acceptance and storage of cookies in your browser settings (see above).
We receive no information from social media providers about which social media buttons you may personally have clicked or seen on the Site. If at all, we may receive a summarised, non-personalised statistical report on the use of the buttons.
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