We use technologies to improve our website by analysing user behaviour and user data. This data includes, but is not limited to, IP addresses, time and date of access to our site, device-ID of mobile devices (e.g. MAC address), cookie-ID as well as technical information regarding your device, such as browser and operating system. Such data will be handled exclusively pseudonymous, thus, identifying you directly is not possible. We further use such data for marketing and retargeting purposes.

The legal basis for such processing is Art. 6 sec. 1 sent. 1 lit. f GDPR and represents our legitimate interest to analyse our website’s traffic to improve the user’s experience and to launch data based marketing campaigns. Where you have given consent to our use of cookies for web analytics purposes the legal basis for this processing is Art. 6 sec. 1 lit. a GDPR.

You can opt-out of data processings for analytics and marketing purposes using the opt-out function of the relevant cookie provided below. Alternatively, you can exercise your objection by making the appropriate settings on http://preferences-mgr.truste.com/, a page that provides bundled possibilities for advertisers to object. The TRUSTe, Inc, 835 Market Street, San Francisco, CA 94103-1905, USA ("TRUSTe") Web site allows opt-out cookies to disable all ads at once or alternatively to set preferences for each provider individually. Please note that after deleting all cookies in your browser or later use of another browser and/or profile, an opt-out cookie must be set again.

Please note that other sites that may be accessible via the Site by clicking on links may also use cookies, over which we have no control. You should check the privacy and cookies policies posted on the relevant third-party sites for further information on such cookies (including details of how to reject or delete such cookies).

On our website, we use the following cookies:

Google Analytics

Our website may use Google Analytics. Google Analytics is a web analytics service provided by Google, Inc., of Mountain View, CA 94043, U.S.A. („Google“). Google Analytics uses cookies that allow an analysis of your use of the website. The information generated by the cookie about your use of our website (such as when you visited the website, the referrer URL, details on the configuration of your operating system, your browser and your access provider) are generally transmitted to, and stored on, a server of Google located in the U.S.A. As we are using Google Analytics’ "_anonymizeIp()" function, your IP address will be shortened when you access our site from a member state of the European Union or from other states of the European Economic Area. It is only in exceptional circumstances that your IP address is transmitted to the U.S.A. and shortened there. Google will use the information on our behalf to analyze your use of the website, to compile reports on website activity, and to provide us with additional services related to the use of the website as well as Internet use. The IP address collected within the framework of Google Analytics will not be combined with other Google data.

The legal basis for this processing is Art. 6 sec. 1 sent. 1 lit. f GDPR and represents our legitimate interest to analyse our website’s traffic to improve the user’s experience and to optimize the website in general. Where you have given consent to our use of cookies for web analytics purposes the legal basis for this processing is Art. 6 sec. 1 lit. a GDPR.

As already explained above, you can use your browser settings to prevent the acceptance and storage of new cookies. Should you disagree with the analysis of your use of our website you can also deactivate Google Analytics and thus declare your objection to the collection and processing of the respective data. To do this, please download and install the browser plugin that Google provides for this purpose. The plugin is available here.

Once the plugin has been installed, it will prevent the recollection of the data related to your use of our website that has been generated by the cookie (including your IP address).

Google Adwords Conversion Tracker

Our website uses Google AdWords Conversion Tracking, a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). This service measures the performance of advertisement campaigns (so-called AdWords campaigns). The analytics program allows Google to more accurately evaluate the performance of ads provided, and Google and we as Google customers can improve the quality and relevance of the ads you see. Google AdWords Conversion Tracking uses cookies and similar technologies. The data arising in this context can be transmitted by Google to a server in the USA for evaluation and storage. In the event that personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield. The cookies normally remain active on your computer for a maximum of 30 days. If you visit our website during this period, Google and we will be informed that you have seen the advertisement provided.

You can configure your browser to reject cookies, as shown above, or you can deactivate personalized advertisments in Google settings by clicking here.

Please refer to Google's privacy policy for more information.

Google Double Click

Our website uses DoubleClick by Google, a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). DoubleClick uses cookies and similar technologies to serve ads relevant to you. Use of DoubleClick allows Google and its partner sites to serve ads based on previous visits to our or other websites on the Internet. The data arising in this context can be transmitted by Google to a server in the USA for evaluation and stored there. In the event that personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield.

You may refuse the use of cookies by selecting the appropriate settings on your browser (as described above); however, please note that if you do this you may not be able to use the full functionality of the website. You can also prevent Google from collecting the data generated by the cookies and relating to your use of the website and from processing this data by Google by downloading and installing the DoubleClick deactivation browser plug-in. As an alternative to the browser plug-in or within browsers on mobile devices, you can disable the "Personalized Advertising" button in Google Advertising Settings. In this case, Google will only display general advertising that has not been selected based on the information collected about you.

The following table gives an overview over DoubleClick functionality we use

Bid Manager	Bid Manager enables users to create campaigns and set bids on ad-spaces online (e.g. a banner). Reporting features enable users to evaluate the success of their campaign.
Bid Floodlight	Floodlight enables users to track multiple visits from the same browser using a cookie and is used for conversion tracking purposes.
Ad Exchange	Ad Exchange is a marketplace for ad-spaces online (e.g. a banner), where marketeers can purchase targets and optimize their campaigns.

Please refer to Google's privacy policy for more information.

Google Dynamic Remarketing

Our website uses Google Remarketing, a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). This service uses cookies and similar technologies to display personalized advertising messages on websites that work with Google. Cookies and similar technologies are also used to perform the analysis of website usage as a basis for the creation of interest-based advertisements. The data arising in this context can be transmitted by Google to a server in the USA for evaluation and stored there. In the event that personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield.

If you use a Google Account, depending on the settings in your Google Account, Google may link your Google web and App browsing history to your Google Account and use information from your Google Account to personalize ads. If you don't want this association with your Google Account, you'll need to log out of Google before you can access our contact page.

As described above, you can configure your browser to reject cookies, or you can prevent the collection of data generated by the cookies and related to your use of this website and the processing of this data by Google by accessing the Google Advertising Settings and setting the personalization buttons to "Off". Alternatively, you can opt out of processing by visiting theTRUSTe Web site mentioned above and clicking the Google Opt-out button.

Please refer to Google's privacy policy for more information on dynamic Remarketing

Google Tag Manager

Our website uses Google Tag Manager, a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). The Tag Manager is used to manage tracking tools and other services, so-called website tags. A tag is an element that is stored in the source code of our website in order to record, for example, predefined usage data, such as an IP address. The Google Tag Manager does not use cookies and does not collect any personal data. The Google Tag Manager triggers other tags that may collect data. Some of the data is stored on a Google server in the USA. In the event that personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield. If deactivation has been made at the domain or cookie level, it will remain in effect for all tracking tags implemented with Google Tag Manager.

For more information, please refer to the privacy policy and Google's further information about Tag Manager.

Social media plug-ins

On certain pages of the Site we may implement so-called “social media” plug-ins, in particular Facebook’s “like” button, Google’s “+1” button and Twitter’s Twitter buttons. When you visit a page that displays one or more of such buttons, your browser will establish a direct connection to the relevant social media server and load the button from there. At the same time the provider of the social media service will know that the relevant page on the Site has been visited.

We have no influence on the data that any such social media provider collects on the basis of the buttons. According to the available information, however, if you do not click on the respective buttons, none of your personal data will be collected and stored unless you have logged onto to your social media account. In that case, certain user data (including your IP address at the time) may be collected and linked to the account information already present at the social media service. If you wish to prevent this, please log out of your social media accounts before visiting the Site.

In addition, clicking a button may also lead to a collection of certain data, such as your IP address. Social media providers such as Facebook, Google or Twitter may set cookies as well, unless you have disabled the acceptance and storage of cookies in your browser settings (see above).

We receive no information from social media providers about which social media buttons you may personally have clicked or seen on the Site. If at all, we may receive a summarised, non-personalised statistical report on the use of the buttons.

Facebook Privacy Policy: https://de-de.facebook.com/policy.php

Google Privacy Policy: http://www.google.com/intl/en/privacy/)

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